“Human abstractions live in our minds. Human values, such as Love, Power, Peace, and Knowledge, are human abstractions. If making art is the process of giving shape to ideas, we could perhaps do it differently: We can shape human values directly from our minds, controlling the form just by thinking!

Brain-Computer Interaction (BCI) makes neuro-design possible. This “Morphogenesis of Values” (MoV) goes beyond the traditional culture-based representations (i.e. an allegory for Liberty, the red pictogram of the heart for Love…). Each human value can be considered as a dynamic living form. Its ecosystem is the human mind. Like Nature assessing the evolution of living forms, the Brain - thanks to EEG (Electroencephalography) - can assess forms and their relevance in representing abstractions and values. The resulting fluid shape submitted to dynamic forces is like thought in motion. Eventually, the generated forms become Non-fungible Tokens (NFT) on the Blockchain, opening the path for new market forces to drive the trade of Human Values. From Sublimation (dataism) to Reification (commodification), artworks can now penetrate strata of human activities that were so far out of the artist’s reach. Ethics, Finance, Politics, and Philosophy become, thanks to transactional practices, the new playground for artists at the world level. The process of neuro design can be considered as Hu-GAN, where the now common AI GAN (Artificial Intelligence Generative Adversarial Network) opposing a computer-based Generator to a carefully taught computer-based Discriminator may hand the status of discriminator/curator over to the artist. In the Brain Factory and Value of Values (VoV), it is the human brain that plays the role of the Discriminator. In the curatorial process involved in AI-generated Art, the artist steps back from the position of designing concepts and uses new tools similar in role to an artist’s paint tubes in the form of “concept tubes” or “rhetoric tubes,” spreading ready-made tropes. The Reader deciphers the characters, and two Interpreters visualize and comment on the resulting sentence. Each of them is affected by a specific bias - what I call Artificial Intentionality - that orients the generative process. One visually interprets like an “art critic”, and the other writes subtitles like a “marketing expert”. Curating variations to orient the evolution of constantly evolving shapes may have become the new paradigm of the artist’s practice. Swapping the positions in this machine-human confrontation, the artist exposes his 40 years of practice, mapping it on the like of an art processor." (Maurice BENAYOUN)

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Full Artist Statement >> HERE

Introduction to Morphogenesis of Values >> HERE