About the Exhibition

VoV: Morphogenesis of Values presents a groundbreaking exhibition by renowned media artist Maurice Benayoun that explores the dynamic evolution of cultural values in our digital age. The exhibition examines how values transform, adapt, and emerge through technological mediation and social interaction.

Through a series of interactive installations and digital artworks, Benayoun creates environments where visitors can witness and participate in the morphogenesis—the process of form development—of contemporary values. The exhibition challenges audiences to consider how digital technologies shape our moral and cultural frameworks.

This exploration of value formation through technology connects with theoretical discussions in A Forum Act and A Publication ACT, while the interactive methodology resonates with works like WYSIWYG by Jeffrey Shaw.

Conceptual Framework

  • Interactive value visualization systems
  • Real-time data processing installations
  • Participatory digital environments
  • Collective intelligence interfaces

Artistic Methodology

Benayoun employs sophisticated digital systems to capture, analyze, and visualize the emergence and transformation of values within communities. The exhibition creates feedback loops between individual participation and collective value formation, demonstrating how personal choices contribute to broader cultural shifts.

Social Commentary

The work serves as both artistic exploration and social commentary, examining how digital technologies influence the formation of contemporary values. It questions whether technology merely reflects existing values or actively shapes new ones through its structural properties and affordances.

Interactive Experience

Visitors become active participants in the value formation process, their interactions contributing to the ongoing morphogenesis of the exhibition's digital ecosystems. This participatory approach reflects Benayoun's interest in collective creativity and shared authorship, themes that are further explored in Multiple Futures of Art and Technology and connect with the collaborative spirit of VoV: HKRUNWAY.